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Television is still tops
Monday, May 16, 2005

Despite everything that has happened and continues to happen, Television is still the number one medium for breaking news.

There are several instances in recent times when I have received short text messages from friends referring me to a certain Television station and urging me to catch their news at a certain hour or to watch a certain talk show. I guess the same is true with many other individuals all over the world. Mobile phones with all the amazing capabilities they have still refer people to watch Television.

For a technology that made its' debut in the 1950s, Television has proved quite resilient to the introduction of other new technology. More so because Television seems to have arrived in our lives at a time that has seen rapid technological advancements unprecedented in the history of the human race.

And instead of sweeping Television aside to the periphery, Television has remained at the center of our lives and has been there to report and announce these giant technological developments.

It was on Television that we saw man land on the moon and then shortly after launch satellite communication in space.

It was on Television that we have seen the drama of many close Presidential races unfold, including the most recent historical one.

It is one Television that we saw the new era of world terrorism unfold before our very eyes as the unthinkable happen and the World Trade Center came tumbling down after two commercial passenger jets were crashed into their sides.

It seems that still, there is much for us to see and witness unfolding before our very eyes on Television.

Is this not the very reason why we keep our Televisions on in the house even when we are alone and going about our activities in other parts of the house?

Is it not because we do not want to miss any breaking news that comes up?

Interestingly although we leave our computers on, it is not for the same reason. We hardly look for breaking news when we are away from the computer.

If anything even the computer and the world wide web are constantly referring us back to Television. Take the current campaign on Television for the popular reality show, The Apprentice.

It has widely been advertised, especially on Yahoo who interrupts their free online music to remind folks to watch the show.

And there are probably many other examples.

The reign of Television in the number one spot, most of all as the most important medium we look to for breaking news, is nothing short of amazing. More so now when research clearly shows that the world wide web is the only other place folks spent more time than on watching Television. Or in other words, the web is the first medium to succeed in dragging away people from their Televisions.

Hats off to this king, he looks like he is a tough one.

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