As we all know that there are a number of media like print media, and electronic media, etc., which, of course, play a vital role in today's life. Above all the types one most important is the TV, which has a great role to play in the society. This is due to the fact that the availability and the approachability to every being easy. If we look back for about two or three decades, then we would observe that there were limited number of channels, which contributed to the system; and the availability and approachability was also limited. But in today's world, as we all know that there are uncounted numbers of channels, which are regularly and competitively contributing to the society. There are a variety of channels like news channels, musical channels, cartoon channels, and devotional channels, etc. But the common thing in them is that they all have a social responsibility. That is to say: to make society more safe and meaningful by way of different activities in the form of programs by different channels.
If we see it from the point of view of advertisement then it is not wrong to say that it is the best mode of advertisement. Because, at same time, it is easily spread over a number of people! Earlier the companies or others have lesser opportunities to advertise their products or services or any other message they have to convey on TV, but now everyone has more options because of different channels. It will not be wrong to say that the polio drops campaign in India is almost barren without it. It is observed that every program played on different channels have a number of advertisements in between them. Earlier it used to prior to every program and there was no advertisement in between the program, but now days it is a common practice for the channels to play advertisement in between every program even in news also. This thing has its own benefits and losses as it is beneficial for the consumers in the form of awareness and variety of products and services but in other cases it is a cause of loosing interest in a program also.
It is a common trend to show the stars of different fields in each advertisement so as to impress the consumers. Along with all this the channels must keep in mind that everything should be within the limit so that these are useful for the society and not for any type of harm.
In today's world, it is observed that TV can make a person star in a night or in a day. As we see that there are a number of news channels, which are regularly interviewing persons and highlights his past and his deeds. The main aim is to come on the top among all the channels and in the due course benefit or loss may be to some other party or an individual. Like if they are highlighting very much to a criminal, murderer or rapist on their particular channel, then it is against their social responsibility and it is harmful for the society. They must not highlight these types of news or incidents, which causes problems to the society.
It is also worthy to mention that unrealistic things should be avoided to be shown on TV because the children may adopt these types of things and may try to do those things in reality and may lead to some accidents. Also for musical channels it is important to note that there should be no vulgarity in their program, which ultimately harm the society.
It is observed that TV is not merely used for entertainment but also it helps in building or shaping a society, so all the TV channels must keep in mind their social responsibility of building a better nation rather to mislead it. After all the popularity and the growth of the channels and TV program is but dependent on the society and if we are not building a good generation, we will not end up good on either side! This thing has to be kept in mind while telecasting any kind of program by all the channels.
